Manufacturing plush toys in India

Over 35 years of Expertise

Our History

Just imagine it’s 1990 – A woman follows her passion for sewing small fabric dolls at home to make a living. Who would have thought this had the beginnings of a toy company that would become the leading manufacturer of soft toys in India. The journey from handmade dolls to a wide range of developmental products has been an iconic one. Over the past 35 years, we are proud to build a community of enthusiastic people who continue to support us on our mission of enhancing child development.

Product Categories

Plush and Stuffed Animals

Wide selection of plush toys available in various fabrics and designs with option of customization specific to your needs.

License Characters

Superheroes, cartoon characters like Hello Kitty, Spongebob, TMNT, Garfield, Disney, Marvel, Cartoon Network, Doraemon, Warner Bros, DC Comics, Looney Tunes and many more.

Accessories and more..

Corporate gifting plush, promotional toys, ride-ons, jumbo beds, soft balls, pouches, backpacks, cushions and more.

Assurance of Quality, Ethics, and Compliance.

Certified by SEDEX, SCAN, and Walmart FCCA for ethical and compliant manufacturing. Our audits reflect our promise of integrity and world-class quality.

Our Brands

With a network of over 30 regional distributors spanning across India, we actively promote our brands in numerous local toy stores, online channels, quick-commerce platforms, and gift galleries.